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At The New York Hilton Hotel, NY
Thursday, October 23, 2008
Industry executives convened at the New York Hilton Oct. 22 and Oct. 23 at the sixth annual Broadcasting & Cable/Multichannel News Hispanic Television Summit. The Hispanic TelevisionSummit is a forum where distribution and network officials can learn about and exchange ideas relative to programming, advertising and technology that they can use to better serve this expanding community, which is increasingly accessing digital plaforms. Readers can keep abreast of all the news, notes and developments from the Summit, as well as in the Hispanic TV community here.
How and where Hispanic viewers access their video programming is shifting as new options become available, especially in the current digital environment. The 6th Annual Broadcasting & Cable/Multichannel News Hispanic Television Summit addressed the many opportunities and challenges that technological developments in digital video delivery have created in all areas of Hispanic TV.
The Hispanic Television Summit opened with a welcome from Larry Dunn, Group Publisher of Multichannel News and Broadcasting & Cable, and some of the following panels took place: Opening Keynote Presentation, by Melinda Witmer, Executive VP and Chief Programming Officer, Time Warner Cable, How To Serve Hispanic Customers, A fresh perspective on serving the viewing interests of Hispanic households in the changing digital video environment., How To Market Digital Services To Hispanics, Marketers face new challenges as digital video becomes increasingly available. How are marketing executives attracting pay TV customers to acquire more services? Laura Martínez, Contributing Editor, Multichannel News, How To Attract Hispanic Viewers in a Multiscreen Environment, This panel is produced with the cooperation of the Multicultural Marketing Committee of NAMIC Leading programming promotion executives address the tactics they employ to get attention for programming and attract loyal viewers in this market of time-shifting and multiple screens. Moderated by: Arminda Figueroa, President, Latin 2 Latin Marketing and Communications, How To Best Distribute Hispanic Content in the Multiscreen Environment This panel projects what programming executives anticipate the new distribution model after February 2009.
Moderated by: Joe Schramm, President, Schramm Sports & Entertainment and many more panels to name. Award Presentation Ceremony: Presented for a Lifetime of Achievement in Hispanic Television Introductory Remarks were made by Joe Uva, CEO, Univision Communications, who presented Award to Jorge Ramos, Anchor of Noticiero Univision and Host of Univision's Al Punto. Close to about 500 people in total of 2 days were in attendance coming from all over Latin America, South America and some coming far as Europe,to be part of this 2 day summit.
For more information about the Hispanic TV summit Log onto there website at http://www.broadcastingcable.com If you are interested in having us cover one of your events, feel free to notify us one week in advance, so we can add you to our master calendar, and have our Liberty News Staff come and write an article about your event. Feel free to email us at lnevents@lnom.org, or telephone us at (718) 507-7616 between the hours of 8:00am and 8:00pm, and ask to speak to Maria
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